Now we bring that experience to work for you.
Selene is a business development, marketing and communications consultancy built exclusively for law firms. We support firms with brand, directory positioning, client development and digital visibility, aligned with where the firm stands today and where it intends to grow.
Selene was founded from inside the legal industry, not by an agency. Every service was built, run and refined inside law firms, under real deadlines, partner scrutiny and budget constraints.
Law firms are not like other businesses. Decisions are taken by committee, and the professional rules limit what can be said and where. A generalist agency learns this on your budget. We already know it.
Focusing on one sector also means we see the whole market: what the international firms do, what the leading local firms need to compete, and what a new firm has to build first.
In many Turkish law firms, marketing still means a brochure and a website. We think it should be run to international standards: planned annually, measured quarterly and owned at partner level.
In ancient Anatolian mythology, Selene is the goddess of the moon; she rules the moon and its light. With her long silver hair, she crosses the sky in a silver chariot drawn by white horses and lights the night. Her best-known story is set in these lands, on Mount Latmos, today's Beşparmak Mountains. On clear nights those peaks still shine with her light. The late hours, when lawyers are still at their desks, are hers too. We took our name from her, and with it the light we bring to your work.
Founder. Legal business development and marketing expert.
Selen Urundul has spent more than twenty years shaping the marketing and business development functions at leading law firms in Türkiye. Her career spans leading international and Turkish law firms, giving her a combination of global firm rigour and deep local market knowledge.
She founded Selene to make that experience available to firms that are ready to grow.
